How We Eat: The Brave New World of Food and Drink by Paco Underhill
The author of Why We Buy: The Science of Shopping turns his attention to how we shop for food and drink. An environmental psychologist, Underhill is an engaging and authoritative writer on merchandising and trends, focusing here mostly on grocery stores and farmers’ markets. Readers who would enjoy a behind the scenes tour of a trendy grocery store, one that will give you recipe ideas for unusual produce, or wonder just how many bananas Walmart sells, will enjoy this short and hopeful look at the future of food. Perhaps your grocery store will soon start growing herbs, tomatoes, and berries in their parking lot. Or maybe all you’ll shop for in-person is produce, meat, and dairy, with packaged good being delivered automatically to your car while you browse. Some coffee shops now serve alcoholic beverages, and more locally grown or produced foods are headed soon to big box stores near you. Underhill talks to Instagram food influencers and surveys coworkers about how their food shopping has changed during the pandemic. Informal and conversational, this is a fascinating look at the future of food and drink. Grocery : the Buying and Selling of Food in America by Michael Ruhlman is a good readalike.