A Hologram for the King

hologram jacketA Hologram for the King by Dave Eggers

“Death of a Salesman” in the desert.  Alan Clay is a semi-failed entrepreneur.  He has made a lot of deals and started up a lot of companies, but in the end owes hundreds of thousands of dollars to his creditors. He needs one big jackpot, winner take all sale, to make himself whole. Not only is he in debt up to his eyeballs but his beloved semi-estranged daughter will have to leave her very pricey upper crust college. So here he is in King Abdullah Economic City, in Saudi Arabia by the Red Sea, trying to sell the King himself on an IT system for the whole city which is only a quarter built and that quarter threatens to slide back into the desert wastes. The problem is that the King is a very busy man, and may come to his presentation or he may not, no one knows. Alan and his associates are stuck in a tent in the middle of half built KAEC, waiting for the King.  It could be days, it could be months.

This novel is a beautifully written reflection of business in the early twentieth century. People spending years and ungodly sums of money chasing a proposal that may or may not work out, but who cares since it is all subsidized by Petro Dollars, magic money that gushes out of OPEC bank accounts that make Smaug’s hoard look like “chump change”. Alan could spend the rest of his mainly irrelevant life chasing proposals, but that’s why he likes the Kingdom so much. Like him it is a place of illusions and double standards.


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